The Psychology Behind Mobile Pocketbook AdoptionIncentives and rewards such as price cuts, cashback and loyalty points can be powerful motivators for mobile wallet adoption. However, the exact elements that drive mobile purse adoption are still a mystery.Making use of the stimulus-organism-response (S-O-R) theory as an academic basis, this research

The Psychology Behind Mobile Pocketbook AdoptionMotivations and rewards such as price cuts, cashback and loyalty factors can be powerful motivators for mobile pocketbook adoption. Nonetheless, the exact aspects that drive mobile wallet adoption are still an enigma.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this stud